Probiotics are live microbial food ingredients providing several health benefits. On consumption, it improves the production of good bacteria in the body which is helpful in digestion and overall health. There are approximately 400 probiotic bacteria in a healthy digestive tract that help in reducing or eliminating the bad bacteria and easy digestion.
Probiotics dietary supplements are developed by the integration of several probiotics to prevent or treat the diseases related to digestive tracts. The players are developing personalized products for several consumer needs. The probiotic supplements help in boosting the absorption of nutrients and smooth bowl movements. It also strengthens the immune system and protects from bladder, breast, & colon cancers, also prevents periodontitis, oral infections, and tooth decays.
Increased cases of digestive diseases such as irritable bowel syndrome are one of the fueling factors behind the global probiotics dietary supplement market growth. Thus, increased efficiency of probiotic dietary supplements is foreseen to witness wider adoption among people in the coming years. The major companies are utilizing the power of the internet and its easy accessibility for better product marketing and establishing their position all across the world. The broader portfolio has increased adoption among people, and preventive healthcare is also contributing to the growth of the global market for probiotic supplements.
Probiotic supplements are also useful for women’s health, immunity, and sports nutrition. Moreover, the manufacturers are also working on producing the innovative range in the market for better digestive health and immune system. In addition, the rising cases of obesity, inappropriate diets, blood pressure, busy lifestyle, dental caries, and diabetes are also contributing significantly to the surging demand in the global probiotics dietary supplement market.
The global probiotics dietary supplement market is broadly divided into product type, application, and region. In terms of product type, the market is segmented into paste bodies, tablets, and liquids. The application segment is sectioned into infant formula, specialty nutrients, and nutritional supplements.
Based on region, the global probiotics dietary supplement market is expected to be led by Europe in the forecast period with the highest market share. Moreover, easy availability, rising consumer awareness, and increased usage of probiotics are estimated to support regional growth in the future. Moreover, the key players are also working on product innovation and research activities contributing to further growth. The region is trailed by the Asia Pacific owing to the increase in disposable income and change in lifestyle. Moreover, high demand from China and India is also supporting the demand in the region.
The key players leading in the global probiotics dietary supplement market include NutraScience Labs, Deerland Enzymes, Probium LLC, ProbioFerm, Contract NUTRA, Chr. Hansen Holding A/S, Custom Probiotics, Inc., Mercola Probiotics, Bifodan, and others. To cite, Chr. Hansen a while ago, has expanded its product strain to create advanced probiotics.