Flipkart, the e-commerce marketplace, has declared an association between MINISO (the Japanese designer consumer products brand) India and 2GUD (its independent value platform), before the forthcoming festive season. The deal provides online distribution rights to 2GUD for MINISO’s goods in India starting from this month-end, and will allow the firm to get to 2GUD’s millions of user base all over the nation, Flipkart claimed to the media.
MINISO India aims to bring their merchandise varying from consumer and household goods to the 2GUD marketplace, with an initial plan of going live with 60 curated goods and increasing the selection over the coming few months. “The association will let MINISO to expand its reach further than its current physical shops, into Tier-3 and Tier-2 cities…,” the statement claimed.
On a related note, earlier Flipkart claimed that it has extended delivery reach by 80% to cover roughly all pin codes in the nation for huge appliances, before its festive season sales, beginning from September 29, 2019.
The firm states that it has elevated its reach to almost 19,200 PIN codes from almost 10,660 codes last year for delivery of huge devices.
“This festive season, we are expanding our reach to newer areas, targeting to cover roughly all the functional pin-codes all over the nation. We are happy that in 2019, our users from tier 2 cities to Metros and further, who did not have access to a broad series of appliances earlier, will be capable of shopping from our whole product range,” Ajay Yadav, senior vice president at Flipkart, claimed to the media.
With this elevation in reach, Flipkart users in rural towns will be capable of accessing huge devices such as washing machines, Smart TVs, and refrigerators, Flipkart claimed. Other goods such as air conditioners and water purifiers will also be provided.